November 25, 2022

Everything You Need to Know About Small Business Saturday

Small Business Saturday, Black Friday's chill cousin. Here's everything you need to know.

If you haven’t heard, we’re boycotting Black Friday this year. 

For so many reasons. In fact, we have a whole article on it. But basically, Black Friday is a huge marketing scheme to get us to spend more money for sh*ttier quality products. 

Enter Small Business Saturday. Black Friday’s chill cousin. 

Small business Saturday falls the day after Black Friday. It's about championing small businesses though, not about getting you to impulse spend. You can shop at small businesses at any time of year.

It’s all part of shopping more consciously and eco-friendly. Why’s that? Because shopping small allows you to:

🛍️ Put money back into the local economy

🛍️ Buy products made from local materials, that haven’t been shipped from the other side of the world 

🛍️Shop intentionally, rather than impulsively 

Shopping small doesn't even require going to small businesses in person, for those of us who don't live in a cute cozy town like Gilmore Girls' Star's Hollow. It’s easier than ever to shop small, thanks to the miracle of modern technology. 

Here are the stats:

  • 44% of TikTok users saying that they discovered something on the platform and immediately went out to buy it
  • If every Gen Z and Millennial shopper spent $10 at a small business on Small Business Saturday, it would support $2 billion in local economic activity throughout the US
  • 67% of Gen Z users have shopped from a small business that was displayed on their For You Page

Where to find small businesses near you online: 

🛍️ The #ShopSmall hashtag on TikTok

🛍️ Etsy allows you to find small businesses local to you 

While you’re here, check out how to make money on TikTok and Depop.

Own a small biz yourself? We've made a list of all the grants available to small business owners right here.

Big Love. Cleo 💙

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