December 9, 2020

This Year in Numbers

Where did Cleo Users spend the most on happiness (groceries)?

  • Target
  • Walmart
  • Kroger
  • Walgreens‌‌

A: Walmart $1.1 Billion

Target $265 Million

Kroger $163 Million

Walgreens $103 Million

And the other source of happiness (fast food restaurants)

  • Starbucks
  • Wendy’s
  • McDonald’s
  • Chick-Fil-A
  • Taco Bell‌‌

A: McDonald’s $143 Million. *Awaiting Wendy’s fiery response*.

Starbucks $98 Million

Taco Bell $46 Million

Chick-Fil-A $43 Million

Wendy's $40 Million‌‌‌‌

Aaaaaand the other other source of happiness (takeout)

  • Uber Eats
  • Doordash
  • Postmates
  • Grubhub‌‌

A: Doordash‌‌‌‌ $135 Million

Uber Eats $92 Million

Grubhub $44 Million

Postmates $39 Million

Where did Cleo users spend the most on getting around?

  • Uber
  • Lyft
  • Shell‌‌

A: Uber‌‌‌‌ $138 Million

Lyft $85 Million

Shell $7  Million

And where did you commit to the most via subscription?

  • Spotify
  • OnlyFans
  • Netflix
  • Hulu‌‌

A: Netflix $31 Million. Though let’s take a moment to give OnlyFans the credit it deserves this year.‌‌‌‌

Spotify $18 Million

Hulu $15 Million

OnlyFans $10 Million


  • Adidas
  • Nike
  • Footlocker
  • StockX‌‌‌‌

A: Footlocker‌‌‌‌ $14 Million

Nike $13 Million

Adidas $5 Million

StockX $4 Million

How about fashion, for the front room...

  • TJMaxx
  • Goodwill
  • H&M
  • Hollister‌‌‌‌

A: H&M‌‌‌‌ $14.6 Million

TJMaxx $14.1 Million

Goodwill $13 Million

Hollister $4 Million

Did Cleo users send more to mom or dad 👀

  • Mom
  • Dad‌‌‌‌‌‌

A: Mom‌‌‌‌ $21 Million

Dad $10 Million

And finally, when you did get out of town, did users spend more on...

  • AirBnB
  • Hilton Hotels‌‌‌‌

A: AirBnB. $52 Million. Literally thank God.

Hilton $11 Million

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Life at Cleo

Getting twice as much out of half as many stand-ups

At Cleo, we're very much about iterating on our agile process and finding the right approach for each team. As we entered Q3 of 2020, we significantly changed the makeup of one of our teams. The team was operating on auto-pilot since the change and was continuing to follow the agile processes that the team had been following in Q2. We noticed that the cycle times were increasing rapidly not long after, which set off some alarm bells.

Wednesday, December 2, 2020
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