December 9, 2020

This Year in Numbers

Over the past few weeks have you: 🌒 Struggled to turn your thoughts into words? 🌒 Made an ass of yourself on a Zoom call? 🌒 Caused a mass social media outage? (Looking at you, Mark)

Where did Cleo Users spend the most on happiness (groceries)?

  • Target
  • Walmart
  • Kroger
  • Walgreens‌‌

A: Walmart $1.1 Billion

Target $265 Million

Kroger $163 Million

Walgreens $103 Million

And the other source of happiness (fast food restaurants)

  • Starbucks
  • Wendy’s
  • McDonald’s
  • Chick-Fil-A
  • Taco Bell‌‌

A: McDonald’s $143 Million. *Awaiting Wendy’s fiery response*.

Starbucks $98 Million

Taco Bell $46 Million

Chick-Fil-A $43 Million

Wendy's $40 Million‌‌‌‌

Aaaaaand the other other source of happiness (takeout)

  • Uber Eats
  • Doordash
  • Postmates
  • Grubhub‌‌

A: Doordash‌‌‌‌ $135 Million

Uber Eats $92 Million

Grubhub $44 Million

Postmates $39 Million

Where did Cleo users spend the most on getting around?

  • Uber
  • Lyft
  • Shell‌‌

A: Uber‌‌‌‌ $138 Million

Lyft $85 Million

Shell $7  Million

And where did you commit to the most via subscription?

  • Spotify
  • OnlyFans
  • Netflix
  • Hulu‌‌

A: Netflix $31 Million. Though let’s take a moment to give OnlyFans the credit it deserves this year.‌‌‌‌

Spotify $18 Million

Hulu $15 Million

OnlyFans $10 Million


  • Adidas
  • Nike
  • Footlocker
  • StockX‌‌‌‌

A: Footlocker‌‌‌‌ $14 Million

Nike $13 Million

Adidas $5 Million

StockX $4 Million

How about fashion, for the front room...

  • TJMaxx
  • Goodwill
  • H&M
  • Hollister‌‌‌‌

A: H&M‌‌‌‌ $14.6 Million

TJMaxx $14.1 Million

Goodwill $13 Million

Hollister $4 Million

Did Cleo users send more to mom or dad 👀

  • Mom
  • Dad‌‌‌‌‌‌

A: Mom‌‌‌‌ $21 Million

Dad $10 Million

And finally, when you did get out of town, did users spend more on...

  • AirBnB
  • Hilton Hotels‌‌‌‌

A: AirBnB. $52 Million. Literally thank God.

Hilton $11 Million

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