Why Millions Seek Financial Sanctuary in AI

While much of the conversation around artificial intelligence centers on big ideas like superintelligence and machine consciousness, something quieter – and more personal – is happening in people’s financial lives. People are choosing algorithms over humans not for their computational power, but for their emotional neutrality.

In our recent survey of 5,000 Americans aged 18-60, we found a notable shift: 89% said they were open to using an AI financial assistant, and 1 in 4 already are.¹ At first, we saw this as a sign of growing comfort with new technology. But the deeper story emerged in the margins of the data, in the reasons people gave for their choices.

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The Sanctuary of the Synthetic

Why are people more comfortable talking about money with an algorithm than a person? The answer seems to be that AI doesn’t judge.

More than half of respondents (51%) said that seeking financial advice is “intimidating”. For them, AI offers a kind of safety: no raised eyebrows, no subtle judgments, no social pressure. Just straightforward help.

At Cleo, 43% of users say AI makes managing money feel “less stressful.” That makes sense. An algorithm doesn’t comment on your spending habits or missed goals – it just helps you move forward.

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The Paradox of Digital Intimacy

It might seem paradoxical: in an age where we talk a lot about the need for human connection, people are building some of their most honest financial habits with tools that aren’t human at all.

Many of our users say AI helps them stay on track with goals (41%).¹  But it’s not just about accountability – it’s about being able to be open without feeling judged. AI can remember where you fell short without making it personal.

That’s a different kind of relationship – and maybe a better fit for the sensitive topic of personal finance.

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Trust in the Age of Transparency

Of course, using AI for finances comes with concerns. One in five people in our survey described AI as “scary” – mostly when it comes to data privacy.

That’s where the challenge lies: making financial AI feel emotionally safe while being genuinely secure. At Cleo, building trust means being transparent about how data is handled and making sure our tools are reliable and easy to understand.

It’s also about creating technology that feels intuitive and supportive – even if it isn’t human.

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The Shift Is Already Underway

Eight million people already use Cleo for financial support, and an estimated 90 million Americans are now turning to AI to help with money decisions.²  The shift isn’t coming – it’s already happening.

People are looking for financial tools that let them be honest about their situation, get clear guidance, and make progress – without fear or shame.

The great irony of our digital age may be this: it took algorithms without feelings to create a space where we could finally be honest about our financial ones.

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¹ Based on a 2025 survey of 5,000 American adults aged 18-60, examining the intersection of AI adoption and financial behavior.

² https://www.ipsos.com/en-us/nearly-two-five-americans-turn-ai-financial-management-advice