
2022 Mission Report
Cleo’s mission is to fight the world’s financial health. Here’s how we did that in 2022.
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We’re more than just a money app or an AI reading a bank balance. Cleo’s on a mission to help millions of people improve their financial health. And relate to them in a way their banks never could.
Yep. Salary bands and progression frameworks are open source. You always know where you stand and where to focus.
We know it takes more than bean bags.
Our model is centered on autonomous, cross-functional squads focused on a specific goal or OKR, always with the mission of solving our users’ problems.
These small, multidisciplinary groups are Cleo’s backbone. They define their own goals and work toward them in the best way they see fit. A squad will usually be made up of:
Product managers
Frontend or Backend engineers
Designers
User researchers
Data scientists
Copywriters (Cleo is a chat-first product and we guard her tone of voice like a gd lioness.)
The latest learnings and happenings from the Cleo team, in their own words.
Cleo’s mission is to fight the world’s financial health. Here’s how we did that in 2022.
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