The Blog

HOW CLEO PULLED OFF OUR BIGGEST MARKETING EXPERIMENT: Money Main Character, featuring our first-ever Chief Spending Officer
Life at Cleo

Cleo's Biggest Marketing Experiment

Cleo just wrapped our first out-of-home multi-faceted marketing campaign, Money Main Character. It was a massive effort, involving multiple moving pieces that took place within a span of just two months. How did we accomplish this? Here’s a timeline and thoughts from our team

November 30, 2023
Growth Strategy as an AI Fintech Startup featuring Cleo's VP of Growth, Chris Hamblin
AI

Growth Strategy as an AI Fintech Startup

Cleo's VP of Growth Chris Hamblin recently gave a talk for the AWS Accelerator program, moderated by Maeve Hannigan, giving a broad overview of how Chris leads the Cleo team towards achieving success in the growth pillar of our company. Learn more about how Chris' background and his philosophies on marketing an AI fintech product.

November 21, 2023
A a happy holiday banner image for Cleo's 2023 Holiday Spending Report
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2023 Holiday Spending Report

To understand what Gen Z are prioritizing when it comes to gift giving, holiday splurges and treat-yourself-gifts, we surveyed 1,000 young people this month. And here's the results...

November 16, 2023
Life at Cleo Kevin Forde: Switching from UX Writer to Content Designer
Life at Cleo

Switching it Up: From UX Writers to Content Designers

Over the past 3 years, we’ve seen a significant number of tech companies shift away from using “UX writer” (or content strategist) as a job title. Meta and Shopify are two examples of big tech companies making this change. ‍Kevin Forde describes how his team became "Content Designers"

November 16, 2023
Several colleagues sitting together and having a discussion. The text reads "3 Cleo Team Talks You May Have Missed"
AI

3 Cleo Team Talks You May Have Missed

This year, our company’s superstar experts have been making guest appearances all over the globe to share insights and demonstrate our knowledge in AI and financial health. In case you missed it, here’s some highlights you’ll definitely want to dig into

October 27, 2023

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