The Blog

Jonathan White

Jonathan White

Senior User Researcher

Life at Cleo

Persona YES grata: When to use personas

Let me start by saying that I’m not the biggest advocate for personas, they’re not always the best way to understand our users and their challenges. But, this particular case is one where a persona has been so helpful, I even felt compelled to write a blog about it.

Seen enough?
Download Cleo
Talking to Cleo and seeing a breakdown of your money.